DESIGNING AND BUILDING THE NHS INTEGRATED CARE BOARD.
NEW WEBSITE

A MULTI-TIERED WEBSITE TO SHARE INFORMATION. 

The Health and Care Bill came into effect on the 1st of July 2022, meaning all NHS systems around the country needed to change into Integrated Care Services (ICS). Each ICS is made up of an Integrated Care Board (ICB) who will be the new statutory bodies and Integrated Care Partnerships (ICP) who will deliver localised solutions.

This shift sees healthcare being more targeted and local, with the NHS being joined by local authorities and other organisations who will deliver services.

Herd Group was commissioned to design and build a new website for The Bristol, North Somerset, and South Gloucestershire (BNSSG) Clinical Commissioning Group and six Integrated Care Partnership (ICP) websites.

Starting at the research phase it was important to understand what the end users and site administrators of the existing website liked and disliked about the usability and design, so we could make wholesale improvements.

The initial research activity helped us to define our design recommendations and the agile approach to the build. All design and user experience focus was heavily on the end users, ensuring high levels of empathy at every interaction. We additionally built a fully flexible modular CMS that allows the NHS digital marketing team to effortlessly populate content.

The website was built with a fully flexible modular CMS that allows digital marketing team to effortlessly populate content. The CMS is robust and easy to use and allows those with little to no experience to add and manage their content, which includes the ability to add iFrames, videos, PDFs and images.

We created a website that is responsive, allowing for content to flow across all screen sizes. The website also includes automatic language translation.

For a successful website it was crucial that we conducted research to understand what the end users and site administrators of the existing website liked and disliked about the usability and design.

Our Impact

• Able to comfortably adapt to different screen sizes, especially mobile which accounts for 60% of traffic.
• Ensuring the site works well with different browsers especially Safari, Chrome, and Edge which jointly account for almost 90% of traffic.
• Improved accessibility by 26%,
• 40% uplift in site performance
• Increased organic SEO performance by 25%
• Improved page speed – was 1.6 seconds and is now 1.3 seconds
• 20% performance increase