With smart thinking and applied expertise, we combine strategic consultancy, digital and creative excellence to affect positive change for the world’s leading businesses.
The Essence of Branding Within the world of digital marketing and user experience, understanding the essence of branding has never been more important. In an exclusive interview, Jon Connolly, the Group Marketing Director of Ceuta Healthcare, shares his profound insights into why mere brand awareness falls short and why resonance with the audience is the…
Brand Your website is a key brand touchpoint and one of the most visible for an organisation’s customers and future employees – it’s the first thing people will look at when looking for a service, product or new job. If your brand is not reflected in the right way through your website, then you will…
Are you curious about other ways to boost your business that go beyond the usual marketing techniques like SEO, PPC, e-marketing, and telesales? Well, have you considered improving your website’s user experience (UX) and user interface (UI)? By enhancing these aspects, you can not only increase your conversion rates but also make your brand more…
The world of brand and branding is a complex one and we often get asked a lot of questions about what’s involved or where to even start in the branding process. The key thing to bare in mind is for every successful branding project we first need to gain an understanding of the problems you…
Step out from the noise – evoke emotion! Branding is critical for any business; a highly effective method of communicating all the activities the brand undertakes as well as illustrating its ethos, mission and vision. Branding not only affects the clients but also the teams immersed in the business. It conveys the services on offer…
Brand naming is one of the hardest challenges for business owners and brand people to master, but there are some practical rules you can follow below that will help with the process. Brand names help customers identify, remember, and talk about you. The right name can be a brand’s most valuable asset so it should…
