What does an outdated website look like? An outdated website may have fonts that are too small to read, have poorly contrasting coloured fonts to the background, is unresponsive, and isn’t optimised for mobile. Your site isn’t easy to manage If your website doesn’t easily makes content changes and performance analysis then this could mean…
Insights: Digital
With smart thinking and applied expertise, we combine strategic consultancy, digital and creative excellence to affect positive change for the world’s leading businesses.
Why Should UX and UI Mirror Your Brand Strategy?
Are you curious about other ways to boost your business that go beyond the usual marketing techniques like SEO, PPC, e-marketing, and telesales? Well, have you considered improving your website’s user experience (UX) and user interface (UI)? By enhancing these aspects, you can not only increase your conversion rates but also make your brand more…
Win the digital RACE* with push pull marketing
Let’s start with talking about what we mean by using the term RACE. RACE stands for Reach, Act, Convert and Engage. Reach is the process of creating brand awareness. The purpose of this is to drive traffic to your website. Act is all about the interaction with customers so that they take the next step…