The Essence of Branding Within the world of digital marketing and user experience, understanding the essence of branding has never been more important. In an exclusive interview, Jon Connolly, the Group Marketing Director of Ceuta Healthcare, shares his profound insights into why mere brand awareness falls short and why resonance with the audience is the…
Insights: Thoughts
With smart thinking and applied expertise, we combine strategic consultancy, digital and creative excellence to affect positive change for the world’s leading businesses.
Why WordPress is our go-to CMS
As brand and digital transformation specialists, Herd Group Global has extensive experience with a wide range of content management systems (CMS). However, when it comes to recommending a CMS to our clients, WordPress is our go-to choice. User-friendly One of the main reasons why WordPress is our go-to CMS is its user-friendliness. WordPress is designed…
Why Should UX and UI Mirror Your Brand Strategy?
Are you curious about other ways to boost your business that go beyond the usual marketing techniques like SEO, PPC, e-marketing, and telesales? Well, have you considered improving your website’s user experience (UX) and user interface (UI)? By enhancing these aspects, you can not only increase your conversion rates but also make your brand more…
How to choose an agency to transform your website
Your business needs Identifying the strategic needs of your website will help you better identify the right agency for you. Having a clear picture of what your new website needs to achieve will make sure you ask the right question when meeting with the team. The agency’s specialisms Does the agency provide the services you…