Actions That Can Be Carried Out In House
While outsourcing SEO tasks is an option, there’s a wealth of actions that can be effectively executed in-house. Below are actionable steps that businesses can take internally to enhance their online visibility, drive organic traffic, and climb the ranks of search engine results pages.
SEO Tools
There are many SEO tools to help with on page optimisation. Rank Math is a powerful SEO plugin for WordPress that offers a comprehensive suite of features to optimise your website’s performance in search results without professional assistance. From on-page SEO analysis to advanced schema markup capabilities, Rank Math simplifies the optimisation process while providing actionable insights to improve your website’s ranking.
Conduct Keyword Research
Keyword research is the foundation of any successful SEO strategy, helping you identify relevant search terms that your target audience is using to find products or services similar to yours. By understanding the language and intent behind these keywords, you can create content that resonates with your audience and improves your chances of ranking higher in search results.
How to Carry Out Keyword Research
Start by brainstorming a list of topics and themes related to your business or industry.
Use keyword research tools like Google Keyword Planner to identify relevant keywords with high search volume and manageable competition. Analyse keyword metrics such as search volume, keyword difficulty, and cost-per-click to prioritise your keyword targets. Consider long-tail keywords and semantic variations to capture more specific search queries and improve your content’s relevance.
Tips for Optimisation
Optimise meta tags, including title tags, meta descriptions, and header tags, to accurately reflect the content of each page and target relevant keywords. Improve website speed and performance by optimising images, leveraging browser caching, and minimising unnecessary code. Ensure your website is mobile-responsive to provide a seamless user experience across all devices. Create high-quality, informative content that addresses the needs and interests of your target audience while incorporating relevant keywords naturally.
Tracking SEO Efforts and Reporting
Tracking the effectiveness of your SEO efforts is crucial for identifying areas of improvement and measuring your progress towards your goals. By monitoring key performance indicators (KPIs) and generating regular reports, you can gain valuable insights into your website’s performance and make data-driven decisions to optimise your SEO strategy further.
Tracking and Reporting
Use Google Analytics to track organic traffic, user engagement, and conversion rates for your website. Monitor keyword rankings and search visibility using tools like Rank Math. Set up custom dashboards and reports to visualise your SEO performance metrics and trends over time. Regularly review and analyse your reports to identify opportunities for optimisation and refine your SEO strategy accordingly.
Further SEO help
If you are interested in furthering your SEO efforts with a team of experts, get in touch.
