Brand Your website is a key brand touchpoint and one of the most visible for an organisation’s customers and future employees – it’s the first thing people will look at when looking for a service, product or new job. If your brand is not reflected in the right way through your website, then you will…
Insights
With smart thinking and applied expertise, we combine strategic consultancy, digital and creative excellence to affect positive change for the world’s leading businesses.
Is Your Website Fit For Purpose?
What does an outdated website look like? An outdated website may have fonts that are too small to read, have poorly contrasting coloured fonts to the background, is unresponsive, and isn’t optimised for mobile. Your site isn’t easy to manage If your website doesn’t easily makes content changes and performance analysis then this could mean…
Why WordPress is our go-to CMS
As brand and digital transformation specialists, Herd Group Global has extensive experience with a wide range of content management systems (CMS). However, when it comes to recommending a CMS to our clients, WordPress is our go-to choice. User-friendly One of the main reasons why WordPress is our go-to CMS is its user-friendliness. WordPress is designed…
Leveraging AI to aid your digital marketing needs
What is AI AI (Artificial Intelligence), which refers to the development of computer systems that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and natural language processing. The use of AI is rapidly growing, which means we should learn how we can use this to aid our processes….
Why Should UX and UI Mirror Your Brand Strategy?
Are you curious about other ways to boost your business that go beyond the usual marketing techniques like SEO, PPC, e-marketing, and telesales? Well, have you considered improving your website’s user experience (UX) and user interface (UI)? By enhancing these aspects, you can not only increase your conversion rates but also make your brand more…
How to choose an agency to transform your website
Your business needs Identifying the strategic needs of your website will help you better identify the right agency for you. Having a clear picture of what your new website needs to achieve will make sure you ask the right question when meeting with the team. The agency’s specialisms Does the agency provide the services you…