With smart thinking and applied expertise, we combine strategic consultancy, digital and creative excellence to affect positive change for the world’s leading businesses.
The world of brand and branding is a complex one and we often get asked a lot of questions about what’s involved or where to even start in the branding process. The key thing to bare in mind is for every successful branding project we first need to gain an understanding of the problems you…
Let’s start with talking about what we mean by using the term RACE. RACE stands for Reach, Act, Convert and Engage. Reach is the process of creating brand awareness. The purpose of this is to drive traffic to your website. Act is all about the interaction with customers so that they take the next step…
Step out from the noise – evoke emotion! Branding is critical for any business; a highly effective method of communicating all the activities the brand undertakes as well as illustrating its ethos, mission and vision. Branding not only affects the clients but also the teams immersed in the business. It conveys the services on offer…
Brand naming is one of the hardest challenges for business owners and brand people to master, but there are some practical rules you can follow below that will help with the process. Brand names help customers identify, remember, and talk about you. The right name can be a brand’s most valuable asset so it should…
